Last week, I talked about how you, as an agent, can create the kind of content that will attract potential prospects to your website.
Here’s a look at another great strategy for improving website performance: long-tail content.
Long-tail content is content that attracts visitors who are likely to pay for your products or services.
Cheaper (and Better)
Everyone would love to be on page 1 of Google for popular short-tail keywords like “Life Insurance,” “Car Insurance,” “Health Insurance,” or even “Pet Insurance.”
If you’re an independent agent or advisor, that’s unrealistic, because of the strength of the companies that are on page 1.
The short keywords listed above generate hundreds of thousands of searches per month.
But, guess what?
Long-tail keywords like “buy term life insurance online” or “instant homeowners insurance quote” are easier to rank for, and they are better for converting visitors into clients.