The Envestnet Advisor Summit 2019 in Austin, Texas, opened Wednesday with a keynote from CEO Jud Bergman, who used the qualities of Winston Churchill to show how investment advisors can be transformative leaders, especially when using Envestnet technology.
Bergman, who addressed a crowd of 3,000, noted the key term for the meeting: financial wellness.
“You in this room are part of a transformative industry … to help investors move forward you need a forward-thinking tech company,” he said.
He discussed the qualities that made Churchill a transformative leader, and how they applied to the advisor audience:
- Being a visionary: Churchill proved this with his unrelenting push for Britain to fight Hitler and the Nazis.
“For us it’s to support client financial wellness: planning, budgeting, protecting capital and legacy,” he said.
- Embracing technology: Churchill was an early adopter of a modernized navy in World War I and brought in submarines, which were instrumental in defending Britain in World War II, Bergman said.
Churchill also was instrumental in implementing code-breaking, including the Enigma code that, once broken, helped end the war.
Embracing technology helps advisors move from commissions to fee-based platforms and “unify all facets of their clients’ financial lives,” he said.