NAIFA's LECP Promotion NAIFA has sent a team to promote its new LECP Center at the 2019 ILTCI Conference. (Photo: Allison Bell/ALM)

The National Association of Insurance and Financial Advisors is introducing a new long-term care (LTC) planning program today, in Chicago, at the Intercompany Long Term Care Insurance Conference.

The new NAIFA Limited & Extended Care Planning Center will offer professional designation programs and other resources for insurance agents and financial advisors, NAIFA said in a center launch announcement.

NAIFA leaders first talked about the LECP Center a year ago, at the 2018 ILTCI Conference.

(Related: NAIFA Starts Long Term Care Center)

The center’s content will address topics such as stand-alone long-term care insurance, life-LTC and annuity-LTC hybrids, short-term care insurance, critical illness insurance, reverse mortgages, long-term care benefits claims management, senior housing options, and long-term care technology.

The NAIFA government relations team already works long-term care finance issues, and it will continue to do so, NAIFA says.

Carroll Golden will serve as the LECP Center’s first executive director. Golden has worked as an LTCI executive at LifeSecure Insurance Company and at Transamerica.

NAIFA is splitting the cost of running the center with sponsors.

The list of top-level founding sponsors of the center includes One America, Nationwide, Genworth and the Intercompany Long Term Care Insurance Conference Association Inc. (ILTCI).

ILTCI is the nonprofit entity that organizes the ILTCI conference series.

The other founding sponsors are Thrivent Financial, RFS Lending, Certification for Long Term Care, GWG Holdings, Target Insurance Services Inc., Ash Brokerage, LTCI Partners, Advanced Resources Marketing, New York Life and Legacy Shield.

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