AALU has come up with a way to increase its member count quickly: Let a member firm add every agent or support staffer to AALU’s overall member count.
The Washington-based life insurance advocacy group says the creation of a new enterprise membership category has helped it double its member count, to 4,000,.
(Related: Life Insurance Is NOT a Financial Service: New IRS 199A Tax Deduction Regs)
In the past, AALU took a narrower approach to counting members.
Marc Cadin, who took over as AALU’s chief executive officer in September, said in a statement that he believes the new approach will help AALU do a better job of promoting the financial security of American families and businesses.