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February 25, 2019 at 03:18 PM
A Merrill Lynch office (Photo: AP)
About a decade after it acquired Merrill Lynch during the financial crisis, Bank of America says it is making lots of adjustments to its business branding.
In investment banking, global and capital markets, Merrill Lynch is out, and BofA Securities is in. But in wealth management, it’s the U.S. Trust name that is getting the boot.
“Bank of America remains our enterprise brand and also represents our banking services for people and companies,” the firm said in a statement. “As part of this, U.S. Trust will transition to the Bank of America brand as the Bank of America Private Bank.”
As of Dec. 31, 2018, U.S. Trust included about 1,750 financial professionals.
The thundering herd of 14,796 advisors will continue to do business as Merrill Lynch Wealth Management. Merrill Lynch Private Banking & Investment Group (PBIG), though, will become Merrill Private Wealth Management.
