Michelle Feinstein formulates and communicates BNY Mellon Pershing’s technology strategy and consults broker-dealers and advisory firms on how Pershing solutions can help them grow, scale and compete. She manages a team that works with strategic clients and supports new business development efforts via a focus on integration, collaboration and efficiency. Her team also represents Pershing at many external events.

A strong advocate for clients, she leads the planning and execution of Pershing’s Technology Advisory Board through which C-level executives with strategic clients can collaborate on technology trends, integration strategy and new design concepts. She also works closely with the Pershing Global Marketing team to define and execute technology marketing plans and communications.

An industry veteran for more than 25 years, Feinstein was a director of Business Development for iNautix (USA), now known as Albridge, a BNY Mellon Pershing affiliate. In that role, she worked on document management and workflow, compliance monitoring tools, compensation management, data warehousing, custom website development and staff augmentation.

From 1999 to 2007, she was a product manager and director of Pershing’s NetExchange product and led client engagement, product development, implementation, rollout and client support for the NetExchange Client platform and NetExchange Office applications.

Prior to joining Pershing in 1999, Feinstein worked as an account manager in Correspondent Clearing Services at UBS PaineWebber. She also spent five years at Harrisdirect (formerly known as DLJdirect and PC Financial Network), managing their call center for investor services.

How do you define your job? I consult with clients to help them recreate experiences for advisors and investors with a focus on automation, integration, collaboration and efficiency.

To that end, I work with strategic clients and their advisors to understand their goals for digital transformation and educate them on emerging technology trends, the impact those trends are having on the wealth management business, and how they can leverage technology to solve business challenges and transform.

I am passionate about technology and its potential to help advisors redefine their value, evolve their business models and engage with investors in new ways.

What tech area do you focus on? I engage clients on a broad spectrum on topics, including wealth platforms, client portals, analytics, integration strategies and more.

What tech area are you most bullish on in the short term? Leveraging data as a differentiator and making it actionable. Based on our discussions with clients, we see significant opportunities in this space.

How about in the long term? Artificial Intelligence and embedded robotics and how both technologies will be used to transform interactions between advisors and investors, as well as how they can be used to streamline operations.

What keeps you up at night? The ever-evolving notion of what makes the best client experience and its implications on our technology offerings and our clients’ business.

Which woman do you most admire in the field? Rana el Kaliouby, co-founder and CEO of Affectiva, and her work to humanize technology. Facial recognition and voice recognition will become a big part of next experiences in wealth management.

What is your go-to source for tech info? I find The Wall Street Journal to be a valuable source, where advisors can find articles on tech innovations, future trends and concepts, and gadgets.

What is your favorite tech tool or app for your job? I love Flipboard app as an information source.

And off the clock? My Apple Watch and cool new apps, especially focused on health.