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Financial Planning > Behavioral Finance

E-Trade Launches Wealth Management Referral Network

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E-Trade Financial Corp. has announced the launch of the E-Trade Advisor Network, a national referral program that connects independent financial advisors to potential clients in need of more complex wealth management services than those available in-house at E-Trade.

Advisors participating in the program benefit from relationships with E-Trade national and local branches, as well as gaining access to investors in search of holistic wealth management solutions. Charter national members in the Advisor Network are Edelman Financial Engines and Mercer Advisors.

The referral network launches as TCA by E-Trade, a provider of integrated technology, custody and practice management support, provides additional enhancements. Most recently, TCA by E-Trade nearly doubled the funds available in its ETF Custody Advantage program and added four third-party money managers to its Money Manager X-Change program.

“The E-Trade Advisor Network offers a new avenue for our branches to help clients with more complex needs,” Matthew Wilson, senior vice president of brokerage at E-Trade Financial, said in a statement.

Wilson added, “We look forward to developing even deeper connections with advisors on our platform while providing access to clients who need help managing their portfolio and their financial lives — from wealth management to estate planning.”

Currently E-Trade serves roughly 4.9 million brokerage accounts and 1.7 million stock plan accounts over the phone, online and in person at two national branches and 30 E-Trade branches across the country. TCA by E-Trade has secured more than $12 billion in commitments to its RIA platform and has added more than $2 billion in net assets under custody since last October.

— Check out Edelman Financial Engines Joins TCA by E-Trade Platform on ThinkAdvisor.


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