Low unemployment rates are starting to get small U.S. employers’ attention.
Amy Friedrich, president of U.S. insurance solutions at Principal Financial Group Inc., talked about that shift last week, in New York, at LIMRA’s annual conference.
Principal sells group life, group dental, and other group and voluntary non-medical benefits products. The Des Moines, Iowa-based company promotes its benefits business by sponsoring the Inc. 500|5000 Conference, and by sponsoring benefits surveys. The typical Principal benefits client has a few dozen employers.
A few years ago, Friedrich said, Inc. conference attendees focused mainly on raising capital and increasing sales.
Today, she said, employers are saying, “I’ve got to take care of my people, or I can’t grow.”
Inc. held its latest conference in September, in Orlando, Florida. Friedrich said employers there seemed to be having more trouble finding workers at all skill levels.