Cetera Financial Group has announced the launch of the My 401(k) Assistant service platform, which provides automatically generated investment monitoring reports and proposal comparisons from multiple potential recordkeeper partners for advisors seeking retirement plan business.
The new offering provides two separate subscription-based service offerings that allow advisors to draw on in-house Cetera capabilities.
The first, Reporting Assistant, outsources the work of generating plan investment monitoring reports to the Cetera Retirement Plan Solutions team. This allows advisors to send customizable, professional performance reports to plan sponsor clients on an annual or quarterly basis. Advisors can choose data to include, as well as distinguishing the reports with their own logos. This can be done without needing to learn or implement new technology tools.