According to RightCapital, the partnership will bridge “the gap between advice and planning.” Since the rollout last year of a system integration by the two companies, each has been learning the details of the other’s platform. The current joint go-to-market strategy with cross-selling components complements that integration.
Users of RightCapital’s financial planning tool can engage with Betterment for Advisors for more efficient and streamlined investment and planning workflows. Betterment for Advisors offers paperless back-office operations, automated and tax-efficient portfolio management, advisor and client dashboards and branded client communications.
In turn, Betterment supports RightCapital’s tech-enabled financial and tax planning capabilities, simplifying advisors’ assimilation of automated practice management and financial planning services into their offering.
Betterment clients will have easier access to RightCapital’s interface and interactive planning features, including tax-efficient retirement income withdrawal strategies, with Roth IRA conversions, and a unique Medicare module all under a single login.
“At RightCapital, we’re constantly pushing ourselves to challenge the status quo. In doing so, we look to other pioneers in the industry who, together, can help us elevate our advisors’ capabilities to keep up with the rapidly evolving consumer landscape,” Shuang Chen, founder and CEO of RightCapital, says in a statement, adding, “We’ve had a great relationship with Betterment in recent years, and we’re excited for this partnership which will enable advisors to service an even broader spectrum of clients, expand their value propositions and stay competitive.”
RightCapital has also recently become the first financial planning platform to launch a student loan repayment tool. Clients can use the tool to upload their loan information; they then receive an interactive flowchart with available repayment options based on loan timing, career choice and consolidation.