According to RightCapital, the partnership will bridge “the gap between advice and planning.” Since the rollout last year of a system integration by the two companies, each has been learning the details of the other’s platform. The current joint go-to-market strategy with cross-selling components complements that integration.
Users of RightCapital’s financial planning tool can engage with Betterment for Advisors for more efficient and streamlined investment and planning workflows. Betterment for Advisors offers paperless back-office operations, automated and tax-efficient portfolio management, advisor and client dashboards and branded client communications.
In turn, Betterment supports RightCapital’s tech-enabled financial and tax planning capabilities, simplifying advisors’ assimilation of automated practice management and financial planning services into their offering.