Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards

Life Health > Health Insurance > Medicare Planning

Medicare Annual Election Period Sails to an End

Your article was successfully shared with the contacts you provided.

News is leaking out that many agents who sell Medicare Advantage and Medicare Part D drug are exhausted.

The annual election period for those products started quietly, on Oct. 15, and ended quietly, yesterday.

The Centers for Medicare and Medicaid Services (CMS) has responded to hunger for information about the Affordable Care Act public exchange system by publishing weekly enrollment activity updates.

CMS has not published the same kind of weekly or biweekly Medicare plan enrollment data.

A comparison of Medicare-related terms on Google Trends suggests that sales might be somewhat stronger this year. 

(Related: New Medicare Product List Stuns Analysts)

We tried to get a rough measure of Medicare-related Google search activity by looking at how the search terms “medicare,” “medicare advantage” and “medicare drug plan” performed during three comparable weeks in 2016 and 2017: 

The three weeks included were the first week of the annual election period, Thanksgiving week, and the first week after Thanksgiving.

Google Trends shows search term use intensity levels on a range from 0 to 100.

For the terms “medicare” and “medicare advantage,” the Google user interest level increased 6.4% between 2016 and 2016, to about 80.

For the term “medicare part d plan,” the interest level fell 3.1%, to 72.

The consumers who are changing plans, or getting plans for the first time, may be more interested in live-human help: The interest level for “medicare agent” increased about 20%, to 67. 

—Read Open Enrollment 2018 Crawls Into Open on ThinkAdvisor.

— Connect with ThinkAdvisor Life/Health on
Facebook and Twitter.


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.