Bryce Engel will become CEO.

Fusion Capital Management, a technology and turnkey asset management platform, said this week that three former TD Ameritrade executives have invested in the firm. One — Bryce Engel — will become its new CEO, while the other two — Asiff Hirji and Wayne Ferbert — will serve on Fusion’s Advisory Board.

Based in Dallas and founded in 2011, Fusion serves more than 375 financial advisors and 2,500 agents nationwide.

“We have helped our existing clients grow their practices with us year over year and been honored by their trusted referrals. We are thrilled to continue carrying this momentum forward under our new leadership,” said President Ryan Borer, in a statement. “Wayne, Asiff and Bryce bring to Fusion years of experience that will push us to new heights.”

Engel is a former chief brokerage officer at TD Ameritrade and the former president & COO of Penson Financial Services.

“Fusion has an outstanding track record and amazing potential as evidenced by their holistic growth,” Engel explained in a statement. “We believe this space is the next growth area, offering a true turnkey, technology-driven asset management platform. I am thrilled and excited to be part of the Fusion team as we continue accelerating forward.”

Hirji worked at TD Ameritrade in several executive positions — president, COO and CIO — and also was the chief restructuring officer at Hewlett-Packard. He currently serves as an operating advisor with Andreessen Horowitz, a senior advisor with Bain Capital and an operating partner with Advent International.

Ferbert served as head of business development for TDAmeritrade, is a co-founder of Zega Financial and founder of Alpha DNA Investment Management.