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LIMRA research has found that 66% of Americans say the ability “to chat with a person” is an important factor when consumers are buying life insurance.

In the same 2017 LIMRA Barometer Study, two-thirds of the participants said the reason they did not purchase life insurance is that “it is too expensive.” Yet prior LIMRA research shows consumers overestimate the cost of life insurance by as much as three times its actual cost.

Do you think that your advisors could help?

Nearly a quarter of Generation X consumers said the reason they have not purchased is that “no one has approached me.” Twenty-four percent believe that they might not qualify for life insurance.

Do you think your advisors could help?

What about millennials? Seven out of 10 agree that they need insurance, yet 50% told us that “no one has approached me.” Remember they are members of the largest generation alive today.

Our studies show both the GenX and millennial generations have a primary need for life insurance protection.

Do you think your advisors could help?

According to the Pew Charitable Trust, some 2.9 million grandparents are raising their grandchildren. Now think about all of the other grandparents who want to leave a legacy to their grandchildren.

Do you think your advisors could help?

We serve many generations and can deliver “the promise of life insurance” to each for members’ own unique needs. Every generation believes that life insurance is important. Your agents can help motivate, educate and coach so our promise can be delivered.

—Read Life Agents Face Internal Awareness Threat: Marvin Feldman on ThinkAdvisor.


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