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Penn Mutual Extends Rugby Marketing Effort

By Allison Bell

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Some life insurers market their brand through football, baseball, basketball or golf.

Penn Mutual Life Insurance Company has identified another option: rugby.

The insurer will be the title sponsor of the Penn Mutual Collegiate Fall Rugby Classic, a two-day college-level tournament set to start in a stadium in San Jose, California, on Saturday Nov. 4.

The company will also be a sponsor of the Silicon Valley 7′s tournament, an event featuring top professional rugby teams from around the world, which will take place in San Jose over the same weekend. The international event will include teams from places like China and England.

The field for the collegiate tournament appears to include teams from Stanford University and the University of Southern California.

The price of tickets for adults will start at $55.

Penn Mutual is the only financial services-related sponsor.

Other sponsors on the list include Mike’s Hard Lemonade and San Francisco Bay Gourmet Coffee.

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