Schwab TV Ads Tout Advisors’ Fiduciary Status

Schwab Advisor Services is touting the fiduciary status of the independent advisors who custody assets at the firm.

Schwab’s “Independent Difference” TV spots started airing Monday on CNBC and Fox Business Network, showcasing independent advisors from across the nation. They are designed to put “independent advisors front and center.”

Bernie Clark, executive vice president and head of Schwab Advisor Services, said that Schwab’s “commitment to championing the independent model is core to our mission. Our effort on behalf of advisors takes many forms: from advocacy on Capitol Hill, to helping attract and develop the next generation of advisors, to supporting important industry causes. We are so excited to amplify our campaign to national television and to continue our commitment to independent advisors.”