Bernie Clark, head of Schwab Advisor Services.

Schwab Advisor Services is touting the fiduciary status of the independent advisors who custody assets at the firm.

Schwab’s Independent Difference” TV spots started airing Monday on CNBC and Fox Business Network, showcasing independent advisors from across the nation. They are designed to put “independent advisors front and center.”

Bernie Clark, executive vice president and head of Schwab Advisor Services, said that Schwab’s “commitment to championing the independent model is core to our mission. Our effort on behalf of advisors takes many forms: from advocacy on Capitol Hill, to helping attract and develop the next generation of advisors, to supporting important industry causes. We are so excited to amplify our campaign to national television and to continue our commitment to independent advisors.”

Susan Forman, senior vice president and head of marketing for Schwab Advisor Services, added that “more and more investors are hearing about the fiduciary standard and have questions about what that means. As the largest custodian, we believe it is our responsibility to educate investors about the fiduciary model and the benefits independent advisors provide.”

Schwab’s TV ads can be viewed online by visiting the Schwab’s Independent Advisor Learning Center at www.FindYourIndependentAdvisor.com.

— Check out Tom Bradley’s Sad, but Unsurprising, Exit From TD Ameritrade on ThinkAdvisor.