Advisor Branded Marketing, a digital marketing solution from eMoney Advisor, is now available to advisors on the eMoney platform, the company announced Wednesday.
The marketing platform is designed to help financial advisors on eMoney’s platform create customized marketing campaigns. It offers targeted multimedia content, analytics tools and social media sharing capabilities, and is fully integrated into eMoney’s platform. ABM pulls data from the eMoney platform to help advisors create targeted campaigns based on clients’ own information.
A survey conducted by eMoney in April found that 98% of advisors feel marketing and client communication is important to help them grow their business, while 86% said they need help with marketing. Over half said they spend more than $5,000 a year on marketing technology.
“Today’s advisors realize that strategic marketing is vital to the success of their business, but they also admit that they need a little help,” Jessica Liberi, senior vice president of product management at eMoney, said in a statement. “To address their challenges, eMoney has developed a digital solution that provides professional marketing resources that are user-friendly and streamlined.”