The Financial Services Institute announced on Wednesday that it is partnering with self-service business intelligence platform Truelytics to provide FSI members with valuations for their firms.

The platform will give advisors quick access to the current value of their firms, help them benchmark their practice against peers’ and identify opportunities for growth.

(Related: BizEquity, WSJ Pro Partner on Valuation Tool)

“Truelytics will enable FSI members to analyze their operating and portfolio dynamics against key performance metrics, take objectively informed actions to optimize management efficiency, and deliver a better and more profitable client experience,” Truelytics CEO Terry Mullen said in a statement.

FSI members who sign up for Truelytics will receive a 21% discount on the platform’s annual subscription rate, bringing their fee down to $850.

“While our top member benefit always will be advocacy, occasionally an outstanding opportunity such as CoveredAdvisor arises that is so beneficial to our members that we cannot let it pass by,” FSI President and CEO Dale Brown said in a statement, adding, “Truelytics is clearly one of those opportunities.”

FSI announced its CoveredAdvisor program in 2014, through which it offers disability, term life and critical illness insurance benefits to advisors at member firms. The program also extends certain benefits to firms’ staff at premiums based on their salary, provided the employee is also a member of FSI.

— Read The Valuation Conundrum on ThinkAdvisor.