BizEquity, a cloud-based valuation provider, announced on Tuesday that it is partnering with the Wall Street Journal Pro on a new valuation tool to help financial advisors serving business owners.
Wall Street Journal Pro is a premium membership service built by The Wall Street Journal and Dow Jones.
The WSJ Pro Business Valuator is aimed at private equity investors, merger and acquisition advisors, and entrepreneurs. It uses data from BizEquity to provide valuations for business owners and their advisors. It also uses publicly available data to estimate the value of private businesses.
The tool also gives users access to a curated list of news and analysis by The Wall Street Journal. It will be available as an additional offering to WSJ Pro and Wall Street Journal members.