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Portfolio > Investment VIPs

XY Planning Network Launches Digital Platform for Its Advisors

By Emily Zulz

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XY Planning Network (XYPN) launched a turnkey digital asset management platform for next-gen advisors called XY Investment Solutions.

Available to all XYPN advisors, XY Investment Solutions (XYIS) provides a digital-first experience for advisors and their clients, and it also delivers investment management with no account minimums to support those just getting started with saving.

Available models will include low-cost passive ETF portfolios, factor-based portfolios from Dimensional Fund Advisors, and a socially responsible investing (SRI) offering for socially conscious young investors.

 According to Alan Moore, co-founder of XYPlanning Network, the new platform will allow advisors to spend more time on financial planning.

“The real value XYPN advisors bring to clients is their focus on financial planning, not investment management,” he said in a statement. “The XYIS platform will let advisors focus on what they do best and outsource less critical functions such as account opening, trading and rebalancing.”

XYIS, a wholly owned subsidiary of XYPN, was created in partnership with TD Ameritrade Institutional for XYPN’s 425 members.

Kate Healy, who TD Ameritrade Institutional recently named its Managing Director of Generation Next, said XYPN’s new investing platform is “the kind of innovative thinking that can help RIAs be the choice of a new generation.”

“The marketplace is changing and our industry needs to be thinking about new, sustainable business models that will appeal to different demographics,” she said in a statement.

The platform was built using RobustWealth, a digital wealth management platform for financial advisors. 

XYIS’ user interface, which utilizes features developed by RobustWealth, allows advisors to streamline the client onboarding process; secure transactions on a client’s behalf using electronic signatures; and store protected data all through a digital, compliant solution. Clients also have access to the platform and can review their information through a client portal.

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