U.S.-based asset managers — using active or passive strategies — who are looking for an ETF presence in Europe can now access HANetf, a new independent “white label” ETF platform launched by former WisdomTree Europe CEOs.
HANetf, launched by ETF entrepreneurs Hector McNeil and Nik Bienkowski, is designed to provide a “one-stop-shop for asset managers” looking to enter the European Undertakings for the Collective Investment of Transferable Securities, or UCITS, ETF market “without having to establish a full-services business,” according to the company.
The HANetf co-CEOs say the platform disrupts the ETF market “by lowering the barriers to entry for asset managers through an innovative platform” that provides product development, compliance, capital markets, sales, marketing and distribution services.
Europe is the second largest ETF market in the world, behind the United States, with just under $700 billion of assets under management.
McNeil and Bienkowski established two successful European ETF ventures - ETF Securities and Boost ETP (which later became WisdomTree Europe).