AXA Equitable Financial Services has hired Fred DeMinico to be the head of independent distribution for life insurance in the United States, in an effort to increase sales through banks, wirehouses and broker general agents.
DeMinico has been a national accounts vice president at John Hancock Financial Services, a Boston-based vision of Manulife Financial Corp.
DeMinico will report to Trey Reynolds, AXA’s head of U.S. life distribution. AXA Equitable, a New York-based division of AXA S.A., hired Reynolds away from John Hancock earlier this year.
(Related: Craig Bromley Leaves Top John Hancock Post)
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AXA executives said in February, after they hired Reynolds, that they want to find ways to increase sales of the company’s life products to consumers who are now uninsured.