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Northwestern Mutual Names Transformation Chief

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Northwestern Mutual may be getting ready to spread what it’s learned from its LearnVest digital financial planning unit throughout the company.  

The Milwaukee-based company has named Bethany Rodenhuis senior vice president — transformation. She’ll report to John Schlifske, the company’s chairman and CEO.

“Rodenhuis will spearhead the company’s transformation strategies in a unified way, aligning all priorities and plans to deliver value to the company’s more than 4.4 million clients,” the company says in a description of her new role.

(Related: Northwestern Mutual Wealth Management Hits $100B in AUM)

Rodenhuis has been Northwestern Mutual’s head of distribution strategy and planning.

In 2011, a Microsoft business intelligence content marketing unit posted an interview with Rodenhuis on YouTube. The Microsoft business intelligence specialists presented Rodenhuis as a top expert on use of data analytics to guide business strategy.

Northwestern Mutual also promoted four executives from the LearnVest unit:

  • Alexa von Tobel, who has been the head of LearnVest, is now the chief digital officer for Northwestern Mutual.

  • Aditi Gokhale, who has been the chief marketing officer at LearnVest, is now the chief marketing officer for Northwestern Mutual.

  • Ainslie Simmonds, who has been the chief operating officer at LearnVest, is now vice president — digital products and design, for Northwestern Mutual.

  • Emilia Sherifova, who has been chief technology officer at LearnVest, is now vice president — architecture and engineering for Northwestern Mutual.

Sherifova has already been building Northwestern Mutual’s next digital platform. She will now lead the development of a five-year technology roadmap, the company says.

Northwestern Mutual acquired LearnVest in 2015.

Northwestern Mutual also announced another technology-related executive move: It promoted Hamilton Faris to vice president — data and analytics. Faris, who has already been running the company’s global data strategy unit, came to the company from MetLife Inc. in September. While Faris was at MetLife, he was the chief data and analytics officer for MetLife’s Americas region. 

— Read 2016′s Top 10 Life Insurance Providers Ranked by NAIC on ThinkAdvisor.


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