I look at a lot of financial advisor websites. Most that I see do not represent the FA well.
The primary errors are:
1. Photos of just the advisor and the team
2. Stock images
3. A font size that is too small.
4. Unreadable text
5. Video clutter. All kinds of videos—which are selling someone else, not you.
In this post, I’m going to deal with Nos. 1 and 2.
One way, perhaps the best, to improve your website is to visit sites that do a good job showcasing an advisor and team.
For instance, visit David Scott’s website and spend a few minutes checking it out.
Look at the pictures of David and his team. They are much bigger than the usual postage-stamp size photos so many advisors use. They are obviously taken by a professional photographer. They are (mostly) smiling.
Now look at the “image” pics.
The waterfall picture is a photo anyone from the Upper Peninsula of Michigan would recognize. David had branded his practice as local.