Wells Fargo Advisors shared more details about its anticipated robo-advisor platform with employees on Monday.
Intuitive Investor aims to position the wealth unit “in front of a new type of investor,” according to a memo.
While the broad launch is set to for the second half of 2017, some employees will be part of a pilot launch earlier in the year; plus, a client pilot “is scheduled for the summer,” the memo says.
Wells Fargo is positioning Intuitive Investor to “live between” its WellsTrade online platform and its full-service model, “acting as an important stepping stone for individuals who want to invest in their future using a convenient method that blends technology with access to human advice,” the bank explains.
It also aims for next-generation investors to have easy access and integration with banking services.