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Life Health > Health Insurance > Your Practice

A better way to position wellness programs

By David A. Saltzman

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Is there a better way to position wellness programs with employers, and what do advisors need to know about the evolution of these programs?

This week on the ShiftShapers podcast, we delve into strategies that advisors can use to position wellness programs and help employers improve employee engagement in those programs. Andreas Deptolla, cofounder and COO of Thrivepass, discusses how first-generation wellness differs from what’s available in the marketplace today.

Companies used to view their wellness programs through a return on investment lens. In recent years, however, there has been a shift from the quantitative focus on wellness to a more holistic approach some refer to as “wellbeing.” Andreas provides an expert take on how advisors can help employers determine the real-world value of wellness programs since traditional ROI metrics are difficult to calculate.

The key to the success of any wellness program lies in the rate of employee engagement. Today’s programs are much more expansive and all-encompassing than merely suggesting people skip the elevator and instead take the stairs. Andreas shares why the older approach is ineffective, and offers tips for advisors to help their clients improve engagement. He also shares talking points for advisors to use in discussions with C-level executives so they can help prospects and clients understand the broader benefits to employees and the effect that has on their companies.

Be the first to know about each new episode. Click the SUBSCRIBE button on our site: ShiftShapersOnline.com.

SPONSOR: Captivated Health (www.captivatedhealth.com)

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