Global Atlantic Financial unifies annuity distribution

Global Atlantic Financial Group, the Bermuda-based retirement, life insurance and reinsurance company, said it will launch a unified distribution organization on Jan. 1.

The organization calls for product-specific teams to come together to offer advisors simplified access to the company’s annuity platform with options designed to address the individual needs of their clients.

Global Atlantic’s multi-product lineup includes fixed, fixed indexed, variable and immediate/deferred income annuities, as well as a hybrid fixed annuity with long-term care benefits. 

“This alignment provides our distribution partners with a single point of contact for all of our product offerings, simplifying sales interactions and allowing us to focus on the customer’s need,” said Paula Nelson, head of retirement distribution for Global Atlantic, in a press release. “Our unified distribution is leading the way as the industry adapts to a changing environment.”

Global Atlantic’s distribution is designed to partner with advisors to first determine an appropriate retirement strategy based on the client’s objectives before educating on the range of products that would be most appropriate.

“We want Global Atlantic to be the partner that helps advisors recognize and overcome their clients’ retirement challenges,” said Jason Bickler, national sales manager. “With our entire annuity platform at their disposal, our wholesalers can educate advisors on the various roles different annuities can play to help meet unique retirement needs.”