With friends and neighbors, you typically have already tackled the largest marketing obstacle: establishing trust. This makes materials that are small, concise and easy to pass along ideal. Three of the most useful items I have personally used:
1. An annual calendar of events magnet for upcoming workshops and social events. This is great to hand out at annual reviews or for a holiday mailer leading up to 2017 to establish an open invitation to your events and top-of-mind placement.
2. A mini-brochure that folds to the size of a business card. This will share your most essential service offerings, benefits and call to action and is the perfect size for networking and social gatherings to communicate more value than a business card, while still being low pressure and conversational.