Wells Fargo & Co., trying to quell a scandal that has engulfed its consumer bank, will start broadcasting nationwide television commercials Monday night, outlining steps it has taken to halt abuses.
The move escalates a public-relations campaign that has featured advertisements online and in newspapers, as the firm tries to convince customers it’s putting their interests first. Authorities fined the bank $185 million last month, saying branch workers may have opened more than 2 million unauthorized deposit accounts and credit cards over half a decade.
“The advertising reiterates Wells Fargo’s commitment to customers and the steps we are taking to move forward and make things right,” Mark Folk, a company spokesman, said in an interview. Some ads will air during Sunday morning talk shows, and the push will include networks Univision and Telemundo, he said.