One such trailblazer is Sally Poblete, CEO of the health care industry software solutions provider Wellthie.
Poblete is no insurance industry novice. She’s been part of the industry, in one role or another, for more than 20 years.
But that’s nothing compared to the industry accolades and accomplishments racked up by Poblete, who earned her MBA in health care management from The Wharton School. Her company was named one of the Top 10 health care technology disruptors led by women (Forbes), one of the Top 40 health care transformers (Medical Marketing & Media), and one of 30 health care startups with potential to change the world (AlleyWatch).
What follows are excerpts from an interview conducted with Poblete during InsureTech Connect about her company along with her hopes and predictions for the future of the insurance industry.
LifeHealthPro: What exactly is Wellthie?
Sally Poblete: It’s the Zillow for health insurance. We’re focused on helping small business owners find the best fitting health insurance for them and their employees. We plan for them with the help of their broker. We use algorithms to help make the experience modern. We currently serve larger insurance carriers and insurance brokers as well.
I spent 20 years in health care: Ten (years) at Anthem leading product development; I’m a licensed insurance broker; and I have also been a small business owner. After implementation of the ACA, I said the whole industry is going retail. And here I am.
We are a technology platform focused on the retailization of health insurance.
We have combined group and individual into one platform. That’s important because most of the small business employees are not getting insurance from their job. We are leveraging advanced algorithms. We are supporting the broker who has a large book of business employers. This helps them run their business in a much more modern and effective way.
Wellthie’s website promises a “smart and simple e-commerce experience.” The company finds health insurance solutions for small businesses. (Photo: wellthie.com)
LHP: What do you see is the future of the health care industry?