14 ways to sabotage your sales career

6. Do enough to get by. They’re guided by some preset internal gauge that sets strict limits, letting them go only so far before banging on the brakes. These are outliers to be sure. They’re ignored when there’s a crisis or unexpected crunch. In a word, they’re superfluous to the company’s success.

7. Ignore deadlines. It started out early in life. Their school projects were always late and arrived with an attached excuse. Now their reports are predictably late, along with customer proposals and just about everything else, even expense reports. It’s as if deadlines were made for others, not for them. And they can’t figure out why the boss has it in for them.

8. Always make sure they look good. Whether it’s customers, associates, or the boss, their goal is to make sure that, at all cost, they come out looking good. They avoid taking responsibility (a sign of weakness) at all cost. Although they don’t see it, their behavior is so transparent no one trusts anything they say or do.

9. Sell what they want to sell. Salespeople always have favorite customers, but many also have pet products. They’re not complex, don’t cause problems, and they’re easy to sell. Some come with a robust commission. Whether or not they’re a good fit for customers is not the issue.

10. Cut corners. Shrinking the job to reduce work is a disease that infects may sales careers. “Forget it. It’s just means extra work,” “I don’t have time to do that,” or “Frankly, that’s crazy. Who comes up with such stupid ideas?” Every salesperson heard such words whispered in sales meetings or seen eyes roll. Selling success comes from enhancing the process, not cutting it down to your own size.

When it comes to sales, the old adage about the customer always being right still rings true. (Photo: iStock)

11. Think that they’ve got it made. From all indications, they’ve worked hard, done a good job, and enjoyed the rewards. As they see it, they’ve paid their dues. Now it’s time to cut them some slack so they can set their own pace. It’s time for a little preferential treatment like getting some of the better leads. If that’s what’s going through their mind, they’re on your way—out, not up.

12. Lay on the jargon. They believe using all the right words impresses customers and wins them over. So they get the jargon down pat and stay on top of the latest corporate speak. Yes, customers want to be impressed, but not with jargon. What they want is a salesperson who takes time to understand them by asking good questions and who makes sure they’re comfortable with their buying decision. That’s impressive.

13. Decide who will buy and who won’t. They may be smart, savvy and have lots of experience. They’ve come face-to-face with just about every type of customer and they think they know who will buy and who won’t. All they need is a couple of seconds. It’s as if they have a sixth sense about customers. Some salespeople have it and some don’t. It sounds so good, it’s almost convincing. But it’s just plain nonsense, an exercise in self-deception. In selling it’s what the customer thinks that counts, not what’s floating around in a salesperson head.

14. Believing that customers love them. It’s The Great Sales Con Game. It’s easy for salespeople to think customers love them: “You are the best.” “I don’t know what we’d do without you.” “We’re so lucky you came along.” It’s enough to make the ego do somersaults. It’s feel good stuff, but here’s the question that counts: Do your customers respect you? When you think about it, it isn’t easy to sabotage a sales career. Yet, if you put your mind to the task, you can do it.

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