Human connection and communication make the world go ’round, especially in business and the corporate environment. It’s impossible to have a successful business and career without the help and support of your coworkers, clients and community.

Related: 7 business networking questions, answered

Networking is an essential activity but it must be done conscientiously and with skill in order to be effective. Unfortunately, all too often people make the mistake of thinking networking isn’t worth their while or worse, they network with only their own interests in mind. The following 10 statements are some of the most common misconceptions about networking, along with why this thinkin can be so damaging. Do any of these sound familiar?

10 serious networking myths and mistakes

(Photo: iStock)

1. “I don’t like to make contacts.”

Making contacts is the conscious and voluntary activity of establishing and maintaining genuine and long-term relationships with persons who we appreciate and respect. It’s a part of living and interacting within a community and we do it every day.

See also: The 8 faces of business networking

10 serious networking myths and mistakes

(Photo: Thinkstock)

2. “Contacts are useful only to find work.”

It’s a fact that 9 out of 10 jobs are landed, whether directly or indirectly, through contacts. Networking is about making those relationships worthwhile, renewing the bond and mutually redefining our identity, image and reputation with each interaction!

See also: 5 things never to do at a networking event

10 networking mistakes and myths

(Photo: Thinkstock)

3. “I network only when it’s convenient for me.”

This is tantamount to saying: “I remember you only when I need you.”

Networking solely for your own benefit is self-centered and manipulative. It’s the perfect way to destroy a relationship. People can smell manipulation from a mile away.

See also: The real value of networking 

10 networking myths and mistakes

(Photo: Thinkstock)

4. “I’m too busy.”

Although nothing beats face-to-face interactions to build relationships of trust and affection, digital alternatives are an effective way to prevent us from vanishing from the face of the earth, a deadly sin in the professional world.

See also: 8 great ways to overcome your networking fears

10 serious networking mistakes and myths

(Photo: Thinkstock)

5. “It distracts me from serious work.”

Networking takes time and energy but it is key to employability: it is the “sales force” of our image and reputation. Without contacts, our accomplishments and progress remain unknown and our personal brand ends up being worthless.

See also: Business networking: How to end a conversation

(Photo: Thinkstock)


6. “I don’t like to go to social events.”

The professional world also provides alternatives to interact with new and diverse people, and expand your thinking patterns. Hanging out with the same people every day shows disregard for others and we may end up left behind.

See also: 5 social media apps that make networking easy

10 networking myths and mistakes

(Photo: iStock)

7. “You didn’t hear this from me but…”

Using the contact network to harm reputations or to gossip destroys our credibility and our own reputation as serious or loyal individuals, even if we only become involved by listening. Is it worth it? You never know when gossip will come back to haunt you.

See also: The genius referral network you may not know about

10 networking mistakes and myths

(Photo: iStock)

8. “I can only afford to build relationships with important contacts.”

It’s a serious mistake to think that only high-level contacts are valuable. All people are worthy of a handshake regardless of what they work on. There’s no such thing as a small contact.

See also: Your referral network is larger than you realize

10 networking myths and mistakes

(Photo: iStock)

9. “I have very few contacts.”

As adults, we usually have 500 to 1,000 friends and acquaintances in our lifetimes. This includes school and college classmates, coworkers and former colleagues, people we know from our club, gym, the neighborhood, church, and the relatives and acquaintances of all of the above. This may also include suppliers and clients, and former suppliers and clients.

…Make your networking list and protect it.

See also: 4 steps to business success on Twitter

10 networking myths and mistakes

(Photo: iStock)

10. “I must impress my contacts.”

The essence of every good relationship is trust, not impressing others. Acting appropriately and being genuinely warm and authentic opens the doors to trust and credibility. Being polite to everyone and listening to them with a real interest benefits your personal and professional image and reputation. The secret is to inspire others, and always leave something valuable for them in every interaction.

See also: 10 sales behaviors that prospects hate

10 networking myths and mistakes

Networking isn’t so much about making as many connections as possible. (Photo: iStock)

Networking is about strengthening the connections you have, ensuring they become more meaningful and authentic. When you ditch the myths and avoid the above networking mistakes, not only will the connections your forge flourish but so will your personal brand and your career.

See also11 awkward networking moments (and how to surmount them)

Check us out on Facebook and Like us!