When it comes to effectively marketing insurance and financial products, there are 3 rules that are essential for continued growth and success. Following these rules will help you promote your brand to the public and generate more qualified prospects.
Toward the end of this article, you’ll find a video that illustrates just how effective this strategy can be.
Advisor marketing rule No. 1: Communicate
Communication with your clients is crucial. If you fail to communicate effectively, it will be very difficult to grow your business in today’s environment.
Examine your current communication with your staff and clients. Is it effective? Is it valuable?
Your communication with clients should always have a purpose. It should promote the brand and fundamental principles of your business while always reinforcing your mission.
Additionally, every piece of communication to a prospect or client should have a call to action. A call to action is an instruction given to your prospects or audience to incite a response. You must give people a reason to contact you.
Imagine you own a restaurant and you want more people in your town to come to your restaurant. So you decide to send out a mailer to market your restaurant. Would you:
- Send out a menu and hope people see something on the menu to entice them to come to your restaurant?
- Send out a menu with a coupon for a buy one, get one free entrée?
Hopefully, you would choose to send the coupon. That is a call to action. In any business, it is important to always provide a way for prospects to respond to your business. The financial services industry is no different.
Bottom Line: Communicate with your clients and always include a call to action.
Advisor marketing rule No. 2: Clarify your message
Your clients need to understand your scope of practice and how your services can benefit them.