The employee channel of Raymond James Financial (RJF) said industry veteran Jeff Mallula has been brought in to lead its operations in the Northwest. Mallula will run the firm’s Pacific Northwest complex, which includes business in Oregon and Washington out of Seattle.

“It’s exciting to have Jeff on board to help Raymond James continue our expansion in the Northwest,” said West Coast Regional Director Rick Sanchez of Raymond James & Associates, in a statement. “We look forward to supporting his efforts and offering and extending our firm’s culture, technology and high level of service to advisors in the great Pacific Northwest.”

Mallula most recently worked for Wedbush Securities, focusing on its investment banking, market making and retain investment operations in Oregon. Prior to that, he was with Merrill Lynch (2012-2015), RBC Wealth Management (2008-2011) and Morgan Stanley (1999-2008).

The complex manager worked as a regional manager for Merrill and led efforts to build out an advisor platform for bank-based advisors in the Northwest. In 2014, he was named a Global Diversity award winner.

Mallula began his career as a financial advisor in 1993 with IDS/American Express in Yakima, Washington. He later moved to Morgan Stanley in Seattle and then joined RBC—also in Seattle, where he oversaw part of the firm’s private-client business.

“Raymond James is one of the few advisor-centric firms, and that resonates with so many advisors—many of whom, in the Pacific Northwest, are looking for a firm with wirehouse capabilities, but without the big national conglomerate experience,” the new complex manager said in a statement.

“I’m pleased to be a part of the firm’s expansion and look forward to leading recruiting efforts in this market,” he added.

Raymond James has two employee offices in Washington (in Chehalis and Seattle) and three in Oregon (Portland, Lake Oswego and Redmond). It also supports some 150 independent advisors in branch offices, financial institutions and RIA firms throughout the two states.

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