Financial services firm USAA said it has appointed the former head of Citi FinTech as its new chief technology officer.
Heather Cox will lead a team that includes information technology, digital strategy & operations, and experience design for USAA, which is pioneering the use of fingerprints, voice recognition and facial scans for account logins. The post of chief technology and digital officer is a new one for the firm, which has nearly 12 million members, and requires a military family connection in order to open an account.
“Our members deserve world-class experiences whenever and however they interact with USAA,” said CEO Stuart Parker, in a statement on Friday. “Heather’s appointment reinforces our service commitment in fast-moving areas like digital, technology and user experience. She’s the right leader to take us where we’re going.”
USAA was an early adaptor of online check-deposit technology and lets its 11 million clients include information in their accounts about holdings in Coinbase, where bitcoin can be bought, sold, received and stored.