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Technology > Marketing Technology

USAA Nabs Citi's FinTech Chief

By Janet Levaux

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Financial services firm USAA said it has appointed the former head of Citi FinTech as its new chief technology officer.

Heather Cox will lead a team that includes information technology, digital strategy & operations, and experience design for USAA, which is pioneering the use of fingerprints, voice recognition and facial scans for account logins. The post of chief technology and digital officer is a new one for the firm, which has nearly 12 million members, and requires a military family connection in order to open an account.

“Our members deserve world-class experiences whenever and however they interact with USAA,” said CEO Stuart Parker, in a statement on Friday. “Heather’s appointment reinforces our service commitment in fast-moving areas like digital, technology and user experience. She’s the right leader to take us where we’re going.”

USAA was an early adaptor of online check-deposit technology and lets its 11 million clients include information in their accounts about holdings in Coinbase, where bitcoin can be bought, sold, received and stored.

Cox was tapped to become CEO of Citi FinTech in November 2015. She served in that post while acting as Citi’s chief of client experience, digital and marketing officer — a role she began in April 2014.

Before working for Citi, she led card operations for Capital One after being in charge of lending and account operations for E-Trade Financial for nearly a decade.

“USAA is known for innovating and delivering an excellent member experience for the military community. I can’t wait to join the team,” Cox said, in a statement.

Also on Friday, USAA named Wayne Peacock as president of its property and casualty insurance group. Peacock recently served as head of enterprise strategy and marketing at USAA; he joined USAA’s investment real estate company in 1988.

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