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July 25, 2016 at 12:00 PM
2016 Marketing Methods Competition winners
The Professional Insurance Marketing Association (PIMA) announced the winners of its annual Marketing Methods Competition at the PIMA MidYear Meeting and Trade Show. PIMA’s Marketing Methods awards are presented to member companies for direct marketing efforts that display outstanding marketing and creative strategies that deliver banner, measurable results. Prudential was awarded the “Best of PIMA.” The recognition was for the AICPA 2015 Level Premium Term Campaign. Prudential used consistent messaging across multiple channels to support direct mail efforts resulting in a great win for a product that is historically a proven tough sell to this target audience. Various other honors went to Mercer Consumer, Alliant Insurance Services, Aon Affinity, Value Group Direct, AIG Benefit Solutions, ARAG, Affinion Group, Securian Financial Group, North American Communications, and FARM.
Efma and Accenture Innovation in Insurance Awards
Efma, an association of 3,300 retail financial services companies in more than 130 countries, and Accenture announced last month the winners of their first annual Innovation in Insurance Awards. The joint-sponsored program recognizes the most innovative insurance initiatives and projects around the world. Winners were recognized at an award ceremony in Milan on June 9 during Efma’s Insurance Summit gala dinner. The companies honored included MS&AD Insurance Group Holdings, Pacifica, Desjardins, Allianz France, Bradesco Seguros, Zurich, USAA, Haven, First National Bank, Europ Assistance Group, and Tokio Marine & Nichido Fire Insurance Co. The Global Innovator of the Year award went to AXA Group. To learn more about the award-winning innovations, visit www.efma.com/innovationininsurance.
Jefferson National partners with Laser App Software
Laser App Software, a provider of forms automation and management software for the securities and insurance industries, has announced that Jefferson National, a leading distributor of tax-advantaged investing solutions for Registered Investment Advisors (RIAs), fee-based advisors and the clients they serve, has chosen to incorporate their application and other forms into Laser App Software’s Library. Jefferson National’s forms are scheduled to go live this month.
QuoteShark appoints new Vice President of Sales
QuoteShark, an online marketing company that caters to independent insurance agencies, has hired Ashleigh Rothhammer, seen here at right, to serve as the new Vice President of Sales. Rothhammer brings to QuoteShark more than 10 years of experience in both the marketing and insurance industries. She we previously Vice President of Sales for Insurance Forums as well as an independent consult.
