Don’t look for the obvious answers. Look for opportunity.

There’s no money to be made in making something that is already good, even better.

Your best return-on-investment is to take something that is awful and make it magical.

That’s the essence of opportunity.

It’s all around you, disguised in the annoying things that frustrate you the most about a business, your community, the church, and everyday life.

Opportunities are those things that don’t make “business sense.” For example: the times where you receive ridiculously poor customer service. Or the interactions that leave you puzzled and looking for more.

It happens to you every day.

The bigger the mess, the more you find yourself frustrated, the more opportunity you have to make a difference … and reap the rewards.

But actively seeking opportunities also means your journey to success will be messy and uncomfortable.

You’re going to have to get your hands dirty by fixing problems and putting out fires. That said, if you’re looking for a guaranteed strategy to make tremendous amounts of money, look for the biggest opportunity.

Fix the biggest mess in your life.

Charge other people what you would have paid to avoid the problem in the first place.

It never fails to work.

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