EMoney Advisor has tapped Fidelity Institutional technology executive Edward O’Brien to be its new CEO.
O’Brien, who served most recently as senior vice president and head of platform technology for Fidelity Institutional, will start his new CEO role immediately and will report to Michael Durbin, who has been serving as interim CEO since September 2015. Durbin will return to his role as president of Fidelity Wealth Technologies.
O’Brien, who supported advisors in various roles at Fidelity over a 30-year career, was chosen from a pool of candidates including leaders from across the technology and financial services landscape, according to the statement announcing his appointment. He was selected for his strong credentials and experience leading significant financial technology initiatives that directly support the wealth management industry.
“The appointment of Ed as the CEO of eMoney is the right choice as the firm continues to reset the industry’s expectations for disruptive innovation,” said Durbin in a statement. “The depth of his fintech knowledge, strong industry relationships, and understanding of the unique challenges facing financial advisors and their clients are substantial. Most of all, I’m confident he will help us further establish eMoney as the strongest ally of advisors seeking to meet the growing high-tech and high-touch expectations of their end clients.”