Advocacy helps members raise their health care IQ

This week, our subject matter expert is Julian Lago, co-founder and President of Benezon about how benefits advisors can help employees raise their “health care IQ”. In light of recent reports that as many as three-fourths of employees don’t understand even basic benefits terminology, this offers yet another post-reform opportunity for adding value.

Julian has spent the last five years working to understand how advisors can create a concierge service for employees to help them begin to understand the complexities of their plans and their claims. We also explore how having an advocate can help employees become better consumers. He believes it boils down to three key focus areas: awareness, engagement, and improvement.

In this podcast, we talk about what you need to look for in your practice and how to keep a high touch environment while using technology to take the burden of ever-increasing client demands for higher levels of customer services off your support staff.