UnitedHealthcare, the nation’s largest insurer, does not get top marks from consumers for its core product: Health insurance.
According to the American Consumer Satisfaction Index, five of UnitedHealthcare’s major rivals –– Humana, Kaiser Permanente, Blue Cross Blue Shield, Anthem and Aetna –– were ranked higher by their customers, although United’s score of 66 was only a tad lower than Humana and Kaiser’s top score of 71. The only company that truly came out looking bad was Cigna, which came in last place with a score of 60. Perhaps the silver lining for Cigna is its pending merger with top-performing Anthem.
But according to a new report from J.D. Power, a market research firm, UnitedHealthcare’s vision and dental plans have the most satisfied customers.
On a 1,000 point scale, UnitedHealthcare’s vision plan scored 729, ahead of second-place EyePlan, which scored 712. The company’s dental plans scored 754, followed by DentaQuest, which scored 736. It was the second year in a row that the carrier’s dental plans got first place in the J.D. Power survey.
In a statement, the company attributed its high marks from customers to its investments in new mobile technology that helps members locate nearby providers on their smart phones. Philip Kaufman, president of the company’s specialty benefits division, framed the ranking as evidence that the company’s enormous size did not prevent it from tailoring its benefits to match needs specific to certain areas.