More so today than at any time in the past, benefit advisors are looking for new opportunities. In this episode, we discuss some non-traditional markets that may be new to many of our listeners and we explore the techniques that resonate in those markets. Bob Gardner, the National Business Development Coordinator of Freedom Care Benefits, has worked extensively in those markets.
We invited Bob to talk about the new opportunities and imperatives in previously uninsured group markets and what advisors need to know to be able to capitalize on those opportunities. In this conversation, we define these traditionally uninsured market segments and discuss the reasons why advisors should consider serving them. Don’t miss this important episode that will surely open your eyes to some new and interesting possibilities.