Licensed insurance agents and brokers have had a hard time competing with official public exchange websites, call centers and nonprofit helpers, but they seem to be outselling the insurers’ own websites and call centers.
Licensed producers also seem to be doing a better job of getting the attention of older Patient Protection and Affordable Care Act (PPACA) exchange plan buyers.
Analysts at Deloitte’s health care unit have published data supporting those conclusions in a summary of results from a recent consumer survey. The survey team asked the PPACA exchange plan enrollees in the sample about the channels they used to shop for qualified health plan (QHP) coverage.
PPACA has provided billions of dollars in funding to launch the public exchange enrollment systems, marketing operations and nonprofit consumer helper operations. The distribution picture could change in coming years, as PPACA exchange startup funding dries up.