6 elements of a great landing page

Here are 6 key elements of a great landing page:

1. Your unique value proposition

• • The main headline (What is the central message of your landing page?)
  • A supporting headline
  • A reinforcement statement
  • A closing argument

2. Images or video 

• • Images and video increase conversion rates.
  • Video dramatically increases website “stickiness.”

3. Key benefits

• • Use bullets wherever possible.
  • List the top 3-5 benefits.
  • List the top 3-5 features.
  • Whet your visitors’ appetite, then convert to a meal.

 4. A succinct message

• • Validation (Prove it and prove it quickly.)
  • Real-life examples
  • Case studies
  • Statistics

5. Click through and conversion

• • One primary call to action
  • A short form for collecting demographics (name, email, industry, for example)
  • Keep it neat and simple

6. Execute, measure, refine

• • What are the stated goals for the page?
  • Evaluate number of webinar registrants, requests to download case studies, videos viewed, etc.
  • Make changes to optimize future conversion rates.

Your landing page is only one piece of your social-media marketing campaign. But it’s an important one. Use these guidelines to ensure your landing page is as effective as it can be.

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