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Industry Spotlight > Women in Wealth

Saleswomen rule

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“Men don’t listen” — ever heard that one, guys? Many women complain that the men in their lives don’t listen to them. On the flip side, maybe we saleswomen should spend more time listening to men, because they seem to understand our value better than we do.

“The best salespeople I know are women.” That’s what men tell me. Why? Because saleswomen:

Have intuition and actually trust it: We’re not afraid to ditch the facts and go with our guts.

See the complexities in a deal: We don’t accept the first problem we hear, but question and explore all possibilities until we identify the real need and the right solution.

Build strong relationships: At the end of the day, the ability to build strong relationships is the reason we win. Clients will always prefer to work with people they know and trust.

Women are naturals at selling, but we don’t always tap into our innate strengths. Why not? Why do we lack the confidence that some men have?

Successful sales organizations of the future will leverage the strengths of both men and women. But for the time being, diversity reports from major companies show there’s still a huge disparity between men and women in the workplace — and sales in particular. What will it take to finally close the gap? 

Women must tap into their innate strengths, perceive their own value and learn how to shine.

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