Get a better client experience by learning from big retail

It often seems as though the world of employee benefits is exempt from many of the forces that impact other industries. Kara Trott, Founder & CEO of Quantum Health, knows that is not true, and that much of what happens in other industries — especially retail sales — can help us to improve our industry and the client experience we provide.

Kara’s research and experience reveals that today’s consumers often feel like Dorothy, dropped into the Land of Oz: confused, disoriented by a consumer experience unlike any other and with a multitude of simultaneous decisions for which they are unprepared. We invited Kara to share her experience with using strategies from retail store design and product intercept to help lower health care costs and improve experience. We learn how these strategies can inform managed care companies, insurance companies, and patients.

She shares the lessons she has learned and techniques you can master to make those clients feel like they are back in Kansas again.