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Industry Spotlight > Broker Dealers

Baird Adds Branch Manager From UBS, Advisor From Morgan Stanley

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Employee-owned Baird said Tuesday that it has recruited a branch manager and financial advisor from two wirehouse firms.

Eric Pronovost joined Baird in Portland, Maine, where he will both lead the branch and serve as an advisor. He worked for UBS (UBS) since 2007, after time with Prudential, McDonald Investments and Smith Barney. Pronovost started his career as an FA in 1991 with Lehman Brothers.

“We are very pleased to have Eric lead our Portland office,” said Bill Johnson, regional director of Baird’s Private Wealth Management group. “With more than 20 years of industry experience and a commitment to providing the best financial advice to clients, Eric is an excellent position to grow our presence in the market.”

In Columbus, Ohio, Baird added Robert Gorman as director and advisor from Morgan Stanley (MS); he has worked for the firm and its predecessor Citi-Smith Barney since 1990. Prior to that he was with Prudential-Bache, the firm he began working for in 1982, and Lehman.

Baird’s wealth management operations include 800-plus financial advisors who have more than $100 billion in client assets.

Last month, the firm added an advisor formerly affiliated with Charles Schwab (SCHW). In March, it recruited six FAs in Texas and Ohio, including an ex-UBS team and an advisor previously with Morgan Stanley.

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