Insuring the ability to earn a paycheck ranks near the bottom on a list of strategies Americans use to protect what they care about.
Marketers at Anthem Inc. (NYSE:ANTM) commissioned a recent telephone survey of 1,010 U.S. adults age 18 and older to see what the participants are thinking about personal protection strategies.
Anthem organized the survey in connection with the 2015 Disability Insurance Awareness Month (DIAM) marketing campaign, which started May 1.
Company marketers note that only about 40 percent of Americans use disability insurance to protect their paychecks.
When the company asked survey participants about the steps they take to protect their homes, 90 percent said they lock doors and windows, and 74 percent said they have homeowners’ or renters’ insurance.