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Reinventing the sales cycle

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Our guest this week believes that to it is time to reinvent the sales cycle. If we examine the employee benefits distribution process over the past fifty years, we’ll discover that it has not changed much and is still manual, inefficient, and time consuming.
Matthew Wood, VP of Sales & Technology at Lidac, believes that technology and an end-to-end managed sales cycle is the answer for advisors who are being asked to do more with less.  We learn how to become more productive by using automation and Web 2.0 solutions to add time to your day. On this program we explore the opportunities presented when both the front and the back-end process is completely reimagined.
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