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This is where the most likely annuity buyers live

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There are more than 2.7 million households in the U.S. primed for an annuity purchase. So says a recent study from IAP Analytics, which also measured where these households were located. The takeaway: If you sell annuities, get thee to California, Texas, Florida or New York. See below for our full breakdown of where the bulk of prospective annuity buyers live. 

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