I find it sad that the majority of the general public is unaware of how truly beneficial life insurance agents are. But how can they appreciate the role a life insurance agent plays when so many are uninsured? According to LIMRA, less than half of middle market consumers ages 25 to 64 have individual life insurance coverage. That’s a rather large segment of the population that is unaware of the services a life insurance agent can provide — in times of good and bad.
If only they were in my shoes just a few weeks ago.
On Feb. 6 I traveled to Washington, D.C. to serve as a judge for the annual Real Life Stories Client Service Recognition Program, organized by the life insurance awareness organization known as Life Happens. I sat in a room with seven other peers within the industry, trying our best to do an extremely difficult job: choose three life insurance agents, of all of those who submitted their story, who did their best to serve their client — both in the initial stages of the business relationship and after the unfortunate death of the policy owner.
Each and every one of these agents did an outstanding job — and we’re supposed to choose just three? It was indeed an excruciating task.